Marketing
Do You Have a Business Opportunity Intake Process?
A business opportunity intake process is a must have for ALL but especially for solo-professionals, service professionals and entrepreneurs who are constantly looking for and attracting new and exciting opportunities.
What’s a “business opportunity intake process”?
It’s a filtration system of sorts. I’m like a giant generator. The more gas (projects) I take in the more power I’ll create. However, putting the wrong kind of fuel in my engine can cause me to sputter and conk out. Have you ever seen a sports car try to run on diesel fuel? It’s not pretty. (Not that I’m necessary a sports car, I may be more of an old beater, but you get the point.) Every engine needs a filtration system to keep the system running smoothly and cleanly.
Creating abundance
Everyone has their own very special way of creating abundance in their life. I do best when I respond vs. initiate. That may seem counterintuitive as I produce a lot. However, most of the projects I take on are in direct response to an opportunity, situation or event that I have come in contact with. I make sure to create environments in my life that serve as feeder systems for my work so that I have a constant stream of new opportunities. When I do respond to something, my response is immediate, fast, focused and aggregated.
I often feel like a magnate, however, magnates can attract anything (so to speak) so I am careful to filter properly. Hence, my business opportunity intake process…
When an opportunity presents itself I raise this question:
"Is this opportunity a new feeder system for me to help service professionals and small business owners create more demand for their products and services and can I leverage a current asset on this new opportunity and/or can I create a new asset with this opportunity to leverage throughout my current businesses?"
If not, I pass. If yes, than I jump on it right away.
Simple.
What’s your business opportunity intake process?
Resources box:
Get more clients with Michael Port, expert marketing coach for small business owners and professional service providers. For FREE small business resources, networking opportunities, articles, advice and coaching on professional services marketing go to: http://www.MichaelPort.com and http://www.BookYourselfSolid.com.
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