Glossary
Internet glossary
127 definitions · page 1 of 3.
- AdSense
- Google’s advertising system. It allows you to generate profit every time a user clicks on an advert in your web.
- AdWords
- Google’s advertising system. Adverts are shown in Google.com
- Affiliate
- the publisher/salesperson in an affiliate marketing relationship.
- Affiliate directory
- a categorized listing of affiliate programs.
- Affiliate forum
- an online community where visitors may read and post topics related to affiliate marketing.
- Affiliate marketing
- revenue sharing between online advertisers/merchants and online publishers/salespeople, whereby compensation is based on performance measures, typically in the form of sales, clicks, registrations, or a hybrid model.
- Affiliate merchant
- the advertiser in an affiliate marketing relationship.
- Affiliate network
- a value-added intermediary providing services, including aggregation, for affiliate merchants and affiliates.
- Affiliate program
- Advertising system that allows websites to sell a product on commission.
- Affiliate software
- software that, at a minimum, provides tracking and reporting of commission-triggering actions (sales, registrations, or clicks) from affiliate links.
- Algorithm
- A formal set of instructions that can be followed to perform a specific task, such as a mathematical formula or a set of instructions in a computer program.
- Algorithm
- a mathematical formula used by the search engines to determine the positioning of websites for different keywords
- Anchor text
- text which takes you to a link, . The anchor text should always reflect your targeted keywords.
- Authority sites
- Authoritative sites in a particular subject and as such will receive a massive amount of links from other relevant sites.
- Banner ad
- a graphical web advertising unit.
- Banner exchange
- network where participating sites display banner ads in exchange for credits which are converted (using a predetermined exchange rate) into ads to be displayed on other sites.
- Blog
- (Slang term for a Weblog) This is a publicly accessible personal journal for an individual. Similar to a personal diary, but shared over the web. The activity of updating a blog is "blogging" and someone who keeps a blog is a "blogger." Blogs are typically…
- Blog
- A frequent, chronological publication of personal thoughts and Web links.
- Bookmark
- A way of storing a frequently visited website address. It is then easier to access the website in the future.
- Bookmark
- a link stored in a Web browser for future reference.
- Browser
- Computer program that allows to search the World Wide Web and displays the content of the webpages. Examples are Mosaic, Netscape, Mozilla, Opera and Internet Explorer.
- Browser
- (see Web browser)
- Cascading Style Sheets (CSS)
- A style-sheet determines how the HTML document is displayed by the browser. The current version of CSS is version 2 (CSS2).
- Cascading style sheets (CSS)
- a data format used to separate style from structure on Web pages.
- Click-through
- the process of clicking through an online advertisement to the advertiser's destination.
- Click-through rate (CTR)
- The average number of click-throughs per hundred ad impressions, expressed as a percentage.
- Cloaking
- it is a technique which consists of showing two different versions of one page. One with normal content for the user and the other optimised for the search engines.
- Conversion rate
- the percentage of visitors who take a desired action.
- Cost per click (CPC)
- the cost or cost-equivalent paid per click-through.
- Cost-per-action (CPA)
- online advertising payment model in which payment is based solely on qualifying actions such as sales or registrations.
- CPM
- cost per thousand impressions.
- Deep linking
- linking to a web page other than a site's home page.
- Description tag
- an HTML tag used by Web page authors to provide a description for search engine listings.
- Directory
- (see Web directory)
- Dmoz
- The Open Directory Project. The largest human edited directory on the web.
- Domain name
- location of an entity on the Internet.
- Doorway domain
- a domain used specifically to rank well in search engines for particular keywords, serving as an entry point through which visitors pass to the main domain.
- Doorway page
- a page made specifically to rank well in search engines for particular keywords, serving as an entry point through which visitors pass to the main content.
- Email marketing
- the promotion of products or services via email.
- Email spam
- unwanted, unsolicited email.
- Ezine
- an electronic magazine, whether delivered via a Web site or an email newsletter.
- Ezine directory
- directory of electronic magazines, typically of the email variety.
- Favorite
- (see bookmark)
- FFA
- free-for-all links list, where there are no qualifications for adding a link.
- Flash
- multimedia technology developed by Macromedia to allow much interactivity to fit in a relatively small file size.
- Forum
- an online community where visitors may read and post topics of common interest.
- Frames
- a structure that allows for the dividing of a Web page into two or more independent parts.
- search engine located at www.google.com Guerilla marketing - unconventional marketing intended to get maximum results from minimal resources.
- Home page
- the main page of a Web site.
- HotBot
- search engine located at www.hotbot.com
- HTML banner
- a banner ad using HTML elements, often including interactive forms instead of (or in addition to) standard graphical elements.
- HTML email
- email that is formatted using Hypertext Markup Language, as opposed to plain text email.
- Hybrid model
- a combination of two or more online marketing payment models.
- Impression
- a single instance of an online advertisement being displayed.
- Incoming link
- a link from a site outside of your site.
- Inktomi
- search syndication service located at www.inktomi.com
- Invisible Web
- the portion of the Web not indexed by search engines.
- Ixquick
- metasearch engine located at www.ixquick.com
- JavaScript
- a scripting language developed by Netscape and used to create interactive Web sites.
- JavaScript
- Simple, client-side programming language created by Sun and Netscape. JavaScript can be embedded in HTML pages to create interactive effects and do tasks like validate form data. JavaScript is a separate language from Java. All popular modern browsers…