Glossary
Internet glossary
127 definitions · page 2 of 3.
- Keyword
- a word used in a performing a search.
- Keyword density
- keywords as a percentage of indexable text words.
- Keyword marketing
- putting your message in front of people who are searching using particular keywords and keyphrases.
- Keyword research
- the search for keywords related to your Web site, and the analysis of which ones yield the highest return on investment (ROI).
- Keywords tag
- META tag used to help define the primary keywords of a Web page.
- Link checker
- tool used to check for broken hyperlinks.
- Link popularity
- a measure of the quantity and quality of sites that link to your site.
- Link text
- the text contained in (and sometimes near) a hyperlink.
- Log file
- file that records the activity on a Web server.
- Looksmart
- Web directory located at www.looksmart.com
- Manual submission
- adding a URL to the search engines individually by hand.
- Marketing plan
- the part of the business plan outlining the marketing strategy for a product or service.
- Meta search engine
- a search engine that displays results from multiple search engines.
- META tag generator
- tool that will output META tags based on input page information.
- META tags
- tags to describe various aspects about a Web page.
- Moderator
- at a forum, someone entrusted by the administrator to help discussions stay productive and within the guidelines.
- MSN
- search engine located at www.msn.com
- Navigation
- that which facilitates movement from one Web page to another Web page.
- Opt-in email
- email that is explicitly requested by the recipient.
- Opt-out
- (1) type of program that assumes inclusion unless stated otherwise. (2) to remove oneself from an opt-out program.
- Outgoing link
- A link to a site outside of your site.
- Page view
- request to load a single HTML page.
- Pagerank
- it measures the importance of a page for a search engine
- Pass-along rate
- the percentage of people who pass on a message or file.
- Pay per click (PPC)
- online advertising payment model in which payment is based solely on qualifying click-throughs.
- Pay per click search engine (PPCSE)
- search engine where results are ranked according to the bid amount and advertisers are charged only when a searcher clicks on the search listing.
- Pay per lead (PPL)
- online advertising payment model in which payment is based solely based on qualifying leads.
- Pay per sale (PPS)
- online advertising payment model in which payment is based solely based on qualifying sales.
- Pop-under ad
- an ad that displays in a new browser window behind the current browser window.
- Pop-up ad
- an ad that displays in a new browser window.
- Portal
- a site featuring a suite of commonly used services, serving as a starting point and frequent gateway to the Web (Web portal) or a niche topic (vertical portal).
- Reciprocal links
- links between two sites, often based on an agreement by the site owners to exchange links.
- Search engine
- a program that indexes documents, then attempts to match documents relevant to the users search requests.
- Search engine marketing
- the process of promoting a website via the search engines.
- Search engine optimization
- the process of choosing targeted keyword phrases related to a site, and ensuring that the site places well when those keyword phrases are part of a Web search.
- Search engine spam
- excessive manipulation to influence search engine rankings, often for pages which contain little or no relevant content.
- Search engine submission
- the act of supplying a URL to a search engine in an attempt to make a search engine aware of a site or page.
- SEO
- (see search engine optimization)
- SERPs
- Search Engine Results Pages
- Site search
- search functionality specific to one site.
- Skyscraper ad
- an online ad significantly taller than the 120x240 vertical banner.
- Spam
- inappropriate commercial message of extremely low value.
- Sponsorship
- advertising that seeks to establish a deeper association and integration between an advertiser and a publisher, often involving coordinated beyond-the-banner placements.
- Super affiliate
- an affiliate capable of generating a significant percentage of an affiliate program's activity.
- Text ad
- advertisement using text-based hyperlinks.
- Text link exchange
- network where participating sites display text ads in exchange for credits which are converted (using a predetermined exchange rate) into ads to be displayed on other sites.
- Title tag
- HTML tag used to define the text in the top line of a Web browser, also used by many search engines as the title of search listings.
- Top 10
- the top ten search engine results for a particular search term.
- Trick banner
- a banner ad that attempts to trick people into clicking, often by imitating an operating system message.
- Two tier affiliate program
- affiliate program structure whereby affiliates earn commissions on their conversions as well as conversions of webmasters they refer to the program.
- Underdelivery
- delivery of less impressions, visitors, or conversions than contracted for a specified period of time.
- Unique visitors
- individuals who have visited a Web site (or network) at least once in a during a fixed time frame.
- URL
- (Uniform Resource Locator) is a way of addressing used for world wide web. An URL consist of the type of service (protocol), then the host name and then the file on the host.
- URL
- location of a resource on the Internet.
- Usability
- (see Web site usability)
- Vertical banner
- a banner ad measuring 120 pixels wide and 240 pixels tall.
- Viral marketing
- marketing phenomenon that facilitates and encourages people to pass along a marketing message.
- Volunter directory
- a Web directory staffed primarily by unpaid volunteer editors.
- Web browser
- a software application that allows for the browsing of the World Wide Web.
- Web design
- the selection and coordination of available components to create the layout and structure of a Web page.